Fred Perry teamed up with the Central Saint Martins Foundation Course and the Amy Winehouse Foundation for a subculture-themed design project, run over two weeks.
150 students on the fashion and textiles pathway were invited to create their versions of both the classic Fred Perry polo shirt and the Amy Winehouse Foundation Collection Bowling Shirt. The final designs will sit alongside a capsule collection of pieces designed in-house to complement the shirts.
Originally only three winning designs were to be selected, but the students produced such strong work that four have been chosen. The successful students will now have the opportunity to work with the Fred Perry design and development teams to realise their designs. The shirts will then be manufactured and distributed globally in Fred Perry Authentic shops and selected retailers.
Fred Perry was a favourite brand of the late singer and supports the Amy Winehouse Foundation by donating a seasonal contribution to the charity, which helps young people with drug and alcohol problems.