Last year Fred Perry teamed up with 150 Foundation Fashion & Textiles students at Central Saint Martins and the Amy Winehouse Foundation for a subculture-themed design project and the winning designs are now available worldwide…
20 selected students presented their design concepts to a judging panel made up of Fred Perry’s managing director John Flynn, product director Charlie Middleton and head of design Charlie Mellor, who chose four winners: Esme Famewo, Ella Marsh, Ha Na Jung and Hinako Nakazawa.
Ella Marsh from Leeds who looked to her hometown and Dressers, a small subculture to emerge from the Leeds Football Club casuals subculture in the 1980s. A pastel colour palette and block panel graphics are added to the Amy Winehouse Collection’s signature pique shirt.
Ha Na Jung from South Korea who discovered the British punk movement while carrying out her research, basing her designs on the bold styles worn in London in the 1970s. She created a series of patchworks using denim and tartan, which she then embroidered onto her two shirts to create a striped, appliqué effect.
Hinako Nakazawa who took an original approach to the Soul Boy subculture by painting an abstract Northern Soul dance scene and then creating a blurred effect by photographing the image with a moving camera. The repeat print was then added as a front panel to the pique shirt, with a tiny embroidered dancing figure stitched onto the back.
Esme Famewo who looked to the Rude Boy subculture that emerged from Jamaican diaspora in London in the 1960s. Her two designs reference the diverse styles worn by the Caribbean communities of the time, blending bold linocuts and blown-up print in a red, gold and green palette.
These four students from Foundation’s Fashion and Textiles pathway had two of their designs put into production and the eight-piece collection is now selling in 60 stores worldwide.
Seven stores in London (including Covent Garden, Stratford and BlueWater) have full window displays installed with the designs and CSM’s details as well as a new short film showing in the windows or in-store. Profits from the shirts will go to The Amy Winehouse Foundation which support a number of charities including:
- Informing and educating young people about the effects of alcohol and drug misuse
- Feeding 100 young homeless people in shelters situated behind Euston station.